Apr 29, 2023 Enterprise is the Building Block on which a Business Operates Every Enterprise is a Digital Enterprise going forward. How Digital Technology will work in each Industry is what Businesses need to adapt and lead. The Future is a Platform Economy and every enterprise must Create / Use a Digital Platform for Connecting the Creation to Consumption of Products / Services that is Frictionless and Unique to their Industry. The Platform therefore becomes a means of Access for Businesses to Configure Product, Processes and Projects (Services) to be delivered On-Demand.
The Enterprise is the Platform enabling Engagement & Experiences through Solutions that are Innovated for Life and Business Operations are the means of Personalizing them through Applications. Intent to Realization of Aspirations is a Straight Through Process The Scaling of Ideas and Concepts to Products and Services is a Straight Through Process (STP) that will be driven through the twin engines of Innovation and Personalization; Innovation that is fueled by Intent. Personalization that shapes the Organization (Strategy) to Operate to Realize the Aspirations (Intent). The structural relationship between Enterprise and Business demands a Transformative rather than an Incremental Change approach.
The Enterprise Platform as an Intelligent Infrastructure converging Content, Computing & Communications in realtime will become the Vehicle / Bus to Transport Intellectual Property (IP) through its stages of: Hypothesis converted to Models. Models converted to Engineered Solutions. Engineered Solutions Personalized for Glocal Consumption. Configured Products / Services Configured On-Demand as opposed to the conventionally Canned Ones. Where Enterprise Creates Value (Aspiration / Potential) and Business Sustains it through Delivered Performance (Expectations / Key Performance Indicator).
In a modern enterprise this is a Straight Through Process (STP); where both Business and Conventional IT need to Inquire, Explore and Discover together evolving Digital Technology that can be employed for business. Conventionally business passes on requirements to technology without understanding the Human Machine Interchange. Now there is the opportunity to collaboratively workshop, experiment and Accelerate customers from Education to Ownership to Commitment through Engagement and Experience (Institutionalizing the New). This is the first step of Mobilization and Organization required for Digital Transformation to be effective The Flow of Work (Value) with Intelligence is the Premise and Promise of Digital Technology.
And this must be reflected in the Enterprise Transformation initiatives flowing Intellectual Property (IP) (
Conceptualization
&
Engineering
) to Products / Services (
Personalization
/ Consumption) in a Continual Manner organized Workforce, Workplace for Innovating & Operating without friction. Conceptualization Is the Process of constructing new ideas / concepts into a hypothesis and testing them through a process of Involving and Immersing Alpha Customers to Model and prove the concept. The Intent must therefore conceptualize value to the five dimensions of : Functional Value: Addressing the Aspirational. Not just the stated Expectations but also the unimagined Aspirations. Economic Value: That reduces the Technology & Strategy debt and passes that value to the customer. Lifetime Value: Solutions that create Access and Inclusion bringing a greater adaptation transitioning into a new Socio Economic norm.
Brand Value: Solutions embedded with Autonomy, Privacy and Trust that is part of the engagement and experience. Emotional Value: The Involvement and Immersion of Customers Institutionalizing Solutions through the Process of Education, Ownership and Commitment. Engineering Is the Process of developing Solutions as Engines, Components and Connectors addressing a Life Aspiration. Here Customers are advanced from the Alpha to the Beta State to engage and experience the Future State in Controlled Conditions.
Personalization Is the Process of advancing the Customer footprint from Alpha to Beta to Theta states; where the Products and Processes created are Institutionalized with minimal dysfunction to the Status Quo while Scaling with Risk Assurance addressing the right Customer Segment and Cohorts.
Commercialization
Is the process of actualizing the Intent in Production and measuring the delivery through the five dimensions corresponding to the Intent: Quality : Getting the Aspiration right the first time in the delivery of Products / Services. (Example Metric: Reduced Cost of Goods Sold — COGS) Cost : Affordable to the respective segments and cohorts without compromising on the other dimensions of Value.
(Example Metric: Premium Earned) Delivery (Time ): Delivering to the life context of the Customer with Anticipated Agility (Example Metric: Mind / Time to Market) Service (Empathy) : Alternate and Exceptional Process handled with Intelligence (Example Metrics: Customer Attrition) Flexibility: Device, Channel and Medium Independent delivery bringing down the conventional Geo / Socio / Economic and Technical biases / Barriers (Example Metric: Happiness Index / Ease of Access). The modern construct of the Enterprise & Business relationship demands the flow to be organized serving Customers with On-Demand Productized Service.
The level of maturity of the enterprise across the five dimensions as shown in the following Illustration must be at a Minimum 3 on a Scale of 0 (Innocence) 1 (Awareness), 2 (Understanding), 3 (Definition), 4 (Competence) and 5 (Excellence). The Five Dimensions of Digital Maturity Index (DMI) Giggr Technologies has developed a patented Diagnostic that is self-administered and provides an enterprise a Precise View of the Status Quo, a Compass for the Desired State and recommendations for Scaling Performance.
Organizing Work
No matter which industry a business may be in, there is a need to organize work to the relevance and demands of the modern society. We need to essentially rewire