MIND TO MARKET
How fast does an idea become a working thing?
Mind to Market is the distance between a thought and a working proof. Most organizations measure everything except this.The mind
An idea arrives with a person attached. We keep them attached.
The making
Model, build, prove: the idea takes its first working form while its owner still recognizes it.
The market's first yes
Working proof shown to real people, early enough to matter.



